Yøungbløød Rebrand Campaign 

Los Angeles based Artist, Yøungbløød, needed a complete logo redesign that was simple yet unique to represent his brand. However, he also needed a separate Icon logo that could be easily recognized across various forms of media.

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Old VS New

My client wanted to maintain the sharp sleek look of the original logo, but transform

it into one that was able

to get his 'vibe' across

in a 'less busy', but

more 'stylized way'.

The stylized 'Y' at the beginning of 'Yøungbløød', was crafted in a way that it

could not only add symmetry and balance out the logotype's look and feel, but also be used as a stand alone pictoral mark.

The logo was redesigned with the big stages in mind. As a Producer/DJ, music is only half the battle with engaging your audience, the other half would be a clear visual aesthetic to go along with your brand. The logo was designed to work perfectly with live visuals, to let every know who 'Yøungbløød' is.

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