Yøungbløød Rebrand Campaign
Los Angeles based Artist, Yøungbløød, needed a complete logo redesign that was simple yet unique to represent his brand. However, he also needed a separate Icon logo that could be easily recognized across various forms of media.
Old VS New
My client wanted to maintain the sharp sleek look of the original logo, but transform
it into one that was able
to get his 'vibe' across
in a 'less busy', but
more 'stylized way'.
The stylized 'Y' at the beginning of 'Yøungbløød', was crafted in a way that it
could not only add symmetry and balance out the logotype's look and feel, but also be used as a stand alone pictoral mark.
The logo was redesigned with the big stages in mind. As a Producer/DJ, music is only half the battle with engaging your audience, the other half would be a clear visual aesthetic to go along with your brand. The logo was designed to work perfectly with live visuals, to let every know who 'Yøungbløød' is.